This is a very important letter written on my behalf

Loyal Taco Bell patron John Van Lieshout (www.iamjohnvan.com) wrote this letter on my behalf. I do not understand why he did not address it to President Barack Obama, but his efforts are, nonetheless, appreciated.

Letter to Taco Bell regarding Michael Ian Black

Yum! Brands, Inc.

 Care of Taco Bell HR

1441 Gardiner Lane
Louisville, KY 40213 

March 24, 2011

To Whom It May Concern:

I have been a loyal Taco Bell customer my entire life.  Though I live on the border of the Latino part of town in Milwaukee, Wisconsin, I refuse to eat so-called “authentic” Mexican cuisine, instead preferring your “Enchirito®” and “Nacho Cheese Gordita.” (I much preferred the Cheesy Gordita Crunch, and was saddened to see it leave the menu, but that is for a different letter.)  I have suffered through numerous Taco Bell promotions, such as the Crunch Wrap Supreme, Charles Barkley, and whatever that food-like-product was that was “good to go,” all because I love your company and your Enchirito® so dearly.  However, I’m not sure I can suffer much longer.

I understand Taco Bell is currently in midst of a public relations nightmare following a lawsuit claiming your company should not be allowed to call it’s “beef filling” beef at all.  I know the company is spending millions of dollars fighting this claim.  And I know, with certainty, that if you don’t hire very-famous celebrity Michael Ian Black as your spokesperson during this trying time, your brand-image will almost certainly suffer.

Mr. Black is a very famous celebrity, but more importantly a taco enthusiast.  His love for the art of the taco goes back to a famous “STATE” sketch called “Taco Mail,” in which a mailman delivers tacos to his door rather than the mail.  He has a hilarious essay entitled Taco Party, which has been viewed over 48,000 times on FunnyorDie.com.  Michael Ian Black has cache in the taco-loving community. Right now, in the midst of your public relations nightmare, that is what you need.  There is no man I can think of that can help your company navigate these murky waters more so than Michael Ian Black.

I will be disheartened if you fail to realize the opportunity you have now to hire Mr. Black’s services to be your spokesman.  This is a pivotal time in the history of Taco Bell.  I truly hope you make the right decision. 

Viva la Taco Party.

Sincerely,

John Van Lieshout